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Winning at Cross-Border eCommerce

Customers today are shopping across multiple sales channels, devices.  Many nimble brands are using powerful digital marketing and collaboration with online channels to make a name for themselves. Some of the brands are also successfully tapping into selling cross-border.  This has presented larger brands with a twin challenge of retaining customer loyalty while countering increased competition and price/profitability pressures.

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Key Takeaways

  • Brands & categories that retailers & marketplaces should target
  • Channels for online pureplays to sell their products
  • Essentials for brands to scale through online channels
  • Brand selection criteria for brand distributors
  • Challenges and strategy to enable cross border e-commerce
Winning at cross border eCommerce