Customers shop with brands and not channels. Understanding this philosophy is fundamental to create a strategy for omnichannel retailing. The challenge for retailers today is to create a consistent experience across stores and channels for customers when buying or returning products. The whitepaper highlights the key aspects of developing an omnichannel strategy for retailers to stay ahead of the competition.
What’s in the whitepaper?
Expectations of customers while shopping
Critical elements to succeed in omnichannel retailing
How to revamp business for omnichannel readiness
Case study: Placing store at the center of supply chain
How product information management helps retailers
