About the Webinar
The “post-purchase” is an essential, yet often neglected, stage of the eCommerce customer journey. According to Retail Learning, retail brands spend almost 80% of their budget on attracting new visitors to their website and neglect communicating when it comes to continuing the conversation with customers after their purchase. What's interesting, is that focusing on post-purchase customer experience could help increase profits by anything from 25% to 95% for eCommerce business.
Key Takeaways
- Customer retention always costs less than acquiring a new
- How Automation can help in building a strong and real time communication among the buyers
- Decreasing in RTO percentage can help in lowering operational costs
- Ways to get product satisfaction feedback and measure performance
- Product up sell through branded tracking page
