Until 2020, the lion’s share of Page Industries’ Jockey sales were through brick-and-mortar retail outlets. Online sales through marketplaces such as Amazon and Flipkart were managed via custom application programming interface (API) integrations.
As online sales increased, the manual effort required to manage code changes for each marketplace was becoming a bottleneck for Page Industries’ IT team. Even the smallest code update required at least an hour of work, and when bugs occurred, it could take Page Industries 6–8 hours to debug and determine the root cause. When online sales jumped about 500 percent in 2020, implementing an automated aggregator solution became a top priority.
Page Industries approached Amazon Web Services (AWS) Partner Vinculum Group, a software company enabling omnichannel retailing, to provide an aggregator platform that would simplify and automate marketplace integrations.
“Vinculum’s solutions are pre-integrated to work with multiple marketplaces across the different countries in which we operate. This opens the door to building our business in India and abroad.”