Although Bata began to expand its online retail presence in 2018, the company faced significant challenges with being able to rapidly accelerate, scale, and improve its e-commerce and digital experiences at the start of the pandemic. The problem was two-fold: a legacy technology stack made up of disparate systems that didn’t work well together, and a reliance on time-consuming and error-prone manual processes for marketing and fulfillment.
Realizing its aggressive growth plan relied heavily on a revamped marketing and fulfillment process, Bata began to evaluate experienced retail omnichannel vendors. While Bata looked at many companies with strong capabilities, Vinculum offered a winning combination of marketplace integration, order orchestration and fulfillment, and warehouse management capabilities in one solution to help Bata vastly improve its brand experience.
“Vinculum enabled us to improve on key marketplace KPIs, such as order cancellation and time to fulfillment, where we knew we had a big opportunity for growth. We are seeing satisfying results now and working on even more improvements, such as click-to connect and same day delivery in certain countries.“